The crux of merchandising prepaid calling cards like other packaged goods sold in a supermarket is the cash value associated with the cards. Despite the development of sophisticated and often expensive point-of-sale activation systems that go a long way to deterring loss, most supermarket chains have been conservative when it comes to openly selling prepaid phone cards. Most executives, like Mike St. Clair, category manager for nonfood at Scarborough, Maine-based Hannaford Bros., have ...

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