Supermarkets generally are doing a good job handling the vast variety in the moisturizer lotion category. It has become an over-crowded field with added ingredients -- alpha hydroxides, vitamins, proteins, sun protection -- and enhanced formulations for specific skin types. Retailers are making room on their already tight shelves for yet another new entry, an anti-bacterial lotion from Bristol-Myers Squibb's brand Keri, which is expected to create a segment within the category as ...

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