Many supermarkets hit the "eject" button on their video rental departments last year, and others are poised to do the same. Fast-forwarding into 2002 and beyond, however, unveils a potentially brighter picture for video rental. This year several trends are emerging that could make the category more profitable, including a potential return to a flat pricing structure for purchasing rental VHS and the increasing consumer adoption of DVD. Supermarkets' video departments remain in limbo, ...
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