SPRINGDALE, Ark. -- Harp's Food Stores here will soon start selling an award-winning children's video that it currently only carries as a rental item, said Randy Weddington, video specialist. The retailer is now renting "How a Car Is Built, With IQ Parrot" from Think Media, New York, in 18 of its stores, but will offer the title for sale as the holiday gift-buying season approaches, he said. "We picked up 100 copies that we are going to ship out for sell-through when we get a little closer to Christmas," said Weddington. The retailer put the title out for rental first to give it exposure with consumers, he said. "We have some operations where there is a lot of demand for children's products," he said. Overall, the title did "fair" as a rental item, he noted. "It's a pretty good product with duplication that is at least standard or above standard. It looks like a quality production," said Weddington. "How a Car Is Built, With IQ Parrot" is the first release from Think Media, according to an official. It earned a 1995 Parents' Choice Honors Award from the Parents' Choice Foundation, an Honors Award from the National Association of Parenting Publications and has been endorsed by Kids First!, a program of the Coalition for Quality Children's Media. The 30-minute video targets the four-to-12 age group and has a suggested retail price of $14.95. It was released in August. Think Media plans to release a second title, "How a Tugboat Works, With IQ Parrot," in November, said the official.
