CHARLOTTE, N.C. -- A coupon for store-baked cookies targeted at kids turned up in an unusual place in an ad for Harris Teeter here late last month: in the midst of a page of coupons for grocery items from General Mills. The coupon, which featured 50 cents off for a dozen cookies from the in-store bakery, is part of a one-store test at the retailer's unit in Atlanta. It was featured along with coupons for 11 General Mills products including cereals and kids-oriented treats like Dunkaroos and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.