Supermarket video continued its meteoric rise last year, and it is projected to become a $3 billion category this year. Although there are some signs that this expansion may be slowing, SN's fourth-annual State of the Industry Report on Supermarket Video found a robust category that may yet pack a few surprises for its skeptics. Total video revenues for supermarkets in 1994 rose 20.2% to $2.68 billion, according to the report. Consumer demand for convenience -- and high-powered marketing ...

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