'Chill out" is more than a quip for retailers who are selling value-added produce. Yet retailers could be their own worst enemies when it comes to merchandising value-added. Supermarket produce executives interviewed by SN said that despite widespread awareness from years of preaching about the need for adequate refrigeration, the weakest link in the cold chain continues to be at the store level. Everyone seems to know that maintaining products at sufficiently cold temperatures is vital to ...

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