The average consumer represented in this year's survey by America's Research Group, Charleston, S.C., is a mature, married individual, well educated, with income in the middle to upper-middle bracket. ction declined to give their ages. It is an educated group: 94% said they had a high school education or better. The majority of consumers, 66.8%, were married and from a stable locality; 44.2% said they have lived in their local community for more than 20 years. When it came to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.