MARCO ISLAND, Fla. -- Copps Corp., Stevens Point, Wis., is set to launch a whole-health marketing program Oct. 2 that is structured upon interdepartmental cooperation. Sixteen of the company's 21 stores will participate in the program, Wayne Gresl, director of nonfood, told SN during the General Merchandise Distributors Council's HBC Marketing Conference here Sept. 24 to 29. Gresl is the task leader for the project that carries the whole-health umbrella under the theme "Copps Food for Life. ...
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