SAN ANTONIO -- In a move to hit convenience stores where it hurts most, H.E. Butt Grocery Co. here is testing a new program in one store that rewards customers with free gasoline based on purchases of specific items. The H-E-B program, which began Dec. 9 in its Uvalde, Texas, supermarket, encourages customers to purchase specific items and earn discounts on gasoline at participating H-E-B store locations with gas stations. "We believe that free gas is a powerful incentive to [entice ...
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