Some retailers are finding that imports and premium beers are catching consumers' attention. At Brookshire Grocery Co., Tyler, Texas, endcaps and displays that cross merchandise beer with other summer products are being used to promote both imports and premium domestics, according to Sam Anderson, director of public relations. "Imports have increased by double digits in recent years," agreed Ross Nixon, vice president of merchandising for Dahl's Food Markets, Des Moines, Iowa. "We take ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.