The first-aid category has remained dormant in the last year, but retailers expect sales activity to pick up with technologically advanced new products that aid wound healing. Some of these products will retail at a premium price point and push dollar volume in 1997. Jan. 1, 1995 $400.5 +10.3% 168.5 +8.4%Dec. 31, 1995 $411.5 +2.7% 172.5 +2.4%Oct. 6, 1996 $407.5 -0.9% 172.5 -0.3%Source: Information
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The first-aid category has remained dormant in the last year, but retailers expect sales activity to pick up with technologically advanced new products that aid wound healing. Some of these products will retail at a premium price point and push dollar volume in 1997.
