The supermarket pharmacy is no longer an occasional destination for consumers only looking to fill prescriptions. As more people embrace health and wellness lifestyles, the expertly staffed department has become a critical part of retailers' overall whole-health merchandising strategies. The challenge has been finding ways to use the pharmacy to its best advantage within that larger plan. Giant Food, Carlisle, Pa., believes promoting the comprehensive products and services offered by ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.