Keeping the breakfast aisle fresh and exciting has been made easier by the colorful packaging and the addition of freeze-dried berries, but still, the ready-to-eat cereal category remains basically flat, maybe because so many consumers are avoiding carbohydrates these days. "We are avidly seeking low-carb or reduced-carb items," said one grocery buyer who did not want to be named. He also told SN he had recently seen a cereal at a trade show that had 7 grams of carbohydrates per serving. ...
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