SUPERMARKET PHARMACY is an undisputed component of whole health marketing, but it remains to be seen how much of a power train it can be to drive whole health throughout the store and into the food aisles. Since whole health came into practice in the late 1990s, pharmacy and its team of trusted health care professionals was the most logical department to champion health and wellness solutions. According to the Food Marketing Institute's 2004 Supermarket Pharmacy Survey, "Pharmacy is the one ...

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