A proliferation of stockkeeping units is enabling better-for-you frozen dinners to command a healthy amount of space -- from 25% to 50% -- in the dinner/entree category. Brand leaders like Lean Cuisine and Healthy Choice continue to expand their offerings, while smaller companies like Amy's and Cascadian Farm, formerly catering only to the hard-core healthy niche, have found their way into mainstream freezers. ConAgra recently launched a low-fat vegetarian line under the auspices of Golden ...
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