The growing trend toward self-care bodes favorably for the continued effect of private label on health and beauty care categories. Over the last five years, the dollar share of private-label HBC in the grocery channel has grown from 7.2% in 1994 to 9.5% in 1998. Unit share rose from 11% in 1995 to 12.3% last year, according to figures compiled by Information Resources Inc., Chicago. The largest private-label sales gains in categories that generate $10 million or more in revenues, for the ...

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