NEW YORK -- Among wholesalers, retailers and industry experts, there is disagreement about how effectively supermarkets are capitalizing on the large -- and growing -- market for prescription-to-over-the-counter switch products. Despite stiff competition from drug chains and mass merchants, however, there is no question that the market is worth going after. According to a study conducted earlier this year by Kline & Co., Fairfield, N.J., switch products account for more than 30% of the ...
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