Tea is getting an image makeover, thanks in part to the fast-growing ready-to-drink segment. Dollar sales in food, drug and mass merchants, excluding Wal-Mart Stores, rose 13.3% from 2002 to 2004, nearly twice as fast as overall tea sales, according to Mintel International Group. "Ready-to-drink tea is a growing category that's really taken off in the past year," said Rick Vernon, chief executive officer of West Point Market, a single, upscale store in Akron, Ohio. He estimated RTD tea ...

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