There are rumblings, albeit quiet and off in the distance, that foretell industry progress toward adopting more efficient trade promotion practices. Growth in joint programs for category management, continuous replenishment and electronic data interchange is putting retailers, wholesalers and manufacturers in the same room to discuss mutually beneficial projects. It's these types of collaborative programs, what one retailer dubbed "a new mating dance," that can bring trading partners ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.