NEW ORLEANS -- Heinz USA is teaming up with retailers to create meal-solutions programs involving the Center Store. Mark Trumbull, customer marketing manager at Heinz USA, a division of H.J. Heinz, Pittsburgh, said employing meal solutions helps retailers create value for consumers beyond distribution and single-product selling. "For the retail account, this is an opportunity to increase their share of consumer food dollars," Trumbull said at the Results-Oriented Account Specific Marketing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.