With aging baby boomers and a younger, more looks-conscious generation of professionals, skin care has developed into a lucrative investment for supermarkets. Gone are the days of customers waiting until they hit a certain age to take better care of their skin. Now, they are being proactive in their approach to skin care while still in their younger years. The whole health approach includes vitamins, enriched products, and brands that consumers trust. "Currently, the industry is witnessing ...

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