HERSHEY, Pa. -- Hershey Foods Corp. is backing what it calls its largest consumer promotion with $10 million in advertising and promotion. The campaign marks a "subtle shift" in marketing for Hershey in that it relies heavily on advertising. Other than a few seasonal events, Hershey has not focused on advertising, Bill Stamey, director of marketing, Hershey Foods, told Brand Marketing. Support includes prime-time and daytime television, cable, retail point-of-sale, grassroots marketing, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.