ONTARIO, Calif. -- Mike Provenzano doesn't speak Spanish, but his stores do. Provenzano, who is president and chief executive officer of Pro & Sons here, understands enough about Hispanic marketing to have developed a six-store operation that's attracting $100 million worth of business annually. Five of the stores are in Southern California and the sixth is in Phoenix, with a second Phoenix store scheduled to open at the beginning of January. Provenzano's company does business at all ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.