ATLANTA -- Chefs and in-your-face cooking can go a long way toward winning the consumer's trust in supermarket prepared food, one speaker at HMR Summit '99 said. Marty Tarabar, food-court manager for 30-unit Genuardi's Family Markets, Norristown, Pa., told attendees at the HMR event here earlier this month that the biggest challenge for supermarkets is to earn the confidence customers already have in restaurant fare. "We need to show the consumer what fresh-food preparation really looks ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.