When it comes to film sales, few retailers can ignore the built-in incentive for shoppers to buy for the holidays. This undoubtedly is the busiest time of the year to move photo supplies, say retailers. The fourth quarter accounts for about 36% of category sales, according to general merchandise buyers and suppliers. The Photo Marketing Association, Jackson, Mich., in its consumer study for 1996, confirms this fact. The study revealed that 35.5% of film for 1996 was purchased in the fourth ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.