As holiday promotions move into high gear, retailers are anticipating winter windfalls. Some buyers consider December to be the prime time for Christmas sales, but others look at holiday activity as a two-month period that begins a few weeks before Thanksgiving. "Most promotions run four weeks, and some are continued from Thanksgiving through New Year's Day," said Eleanor Bennett, manager of deli/frozen food purchasing at Certified Grocers of California, Los Angeles. "Grocery items are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.