Retailers are looking to holiday promotions to spur on the biggest time of the year for wine and spirits, if not for beer, which sells best during the summer. "The holidays provide a major opportunity. Obviously, consumption is up then. People have company, and they also buy wine as gifts," said Scott Silverman, specialty buyer for Rice Epicurean Markets, Houston. Also, when shoppers have wine in the basket, they tend to spend more on other items, too, he added. Dave Burkemeier, manager of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.