With summertime at hand, retailers interviewed by SN said they are relying on holidays in planning their bakery merchandising strategies to keep sales from wilting. Holidays such as Memorial Day, the Fourth of July and Labor Day, as well as graduations and Mother's Day and Father's Day, mean consumers are having parties, said retailers in spot interviews with SN. In some cases, the celebratory events can mitigate against the potential for everyday sales drops in the hottest weather. ...

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