Newark, Del. -- Fresh produce is going Hollywood.
art of the permanent set of the popular television sitcom "Seinfeld," according to the Produce for Better Health Foundation here.
At the request of the foundation, the show's producers agreed to affix the 5 a Day logo to the facade of a set of a grocery store, which appears in scenes in the weekly series. "To have the 5 a Day logo become a permanent part of one of the country's most popular shows is not only very exciting, but could play a huge role in raising consumer awareness and acceptance for our message," said Kathy Steele, director of communications and promotions for the foundation.
And, out-of-this-world produce from Frieda's, Los Alamitos, Calif., is being featured on the new television series "Star Trek Voyager." According to Frieda's, a major plot line of the series will feature the crew growing its own food hydroponically aboard the ship.
The producers for the show needed unusual and futuristic foods, and approached Frieda's for advice. Upcoming episodes will feature yuca root, feijoas, kumquats, Asian pears and fresh starfruit.
The Produce for Better Health Foundation, in conjunction with the National Cancer Institute, runs the 5 a Day for Better Health program. The program is geared toward increasing national produce consumption.