Two camps have emerged within the grocery channel for those involved in marketing home entertainment these days -- the risk takers and those that have become disenchanted with Hollywood's glitz. It may be true that in 1999 nearly four in 10 supermarkets have set up more video departments (38.2%), half have deepened their inventory (47.3%), one-third advertise and promote video more (32.7%), and nearly one in four found enough room between them and their competition to even raise prices ...

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