Americans are used to being spoiled with year-round availability of produce. But in the summer, they are reminded that produce can actually be grown nearby, and not only harvested in far-off places. To cash in on this, more and more retailers are bringing local produce into their departments and making a bigger deal out of its very seasonal availability. The merchandisers have discovered that the "local" angle to marketing gives the department a farm-friendly, fresh image. The phenomenon ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.