LONGMONT, Colo. -- Based on the success of a test conducted more than a year ago in two supermarket chains, the National Honey Board here last week launched a four-week promotion in approximately 12,000 stores nationwide that will emphasize the health benefits of honey while also giving consumers suggestions on using it. The January promotion will use in-store radio, where available, shopping cart ads, and take-ones near the honey, which is often merchandised with jams and jellies or with ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.