Ever since the Motor Carrier Act deregulated trucking in the early 1980s, retailers have had an opportunity to generate both revenue and efficiency through backhauling. It is an opportunity that has largely gone unrealized. With backhauling, retailers are simply making use of the space in their trailers that becomes available after a delivery is made to a store. Why not pick up some product from a manufacturer on the way back to the retail distribution center rather than coming back ...

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