Most supermarket chains were less than enthusiastic about frozen foods and the money it cost to invest in warehouse space and delivery systems, until the 1950s craze for frozen orange juice concentrate. Orange juice was the first item with really high-volume potential that the frozen food industry had produced. By the middle of 1952, consumer purchases of concentrate surpassed those of fresh oranges for the first time. As concentrate sales surged, it changed retailers' thinking about the ...
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