The outlook continues bright for supermarket video. Retailers, studios and distributors are forming stronger bonds to better promote video within the grocery channel. Direct relationships among retailers and studios have become more important as retailers tackle the issue of keeping video profitable. Below is a list of the key issues discussed as part of SN's third video roundtable.
tituted to help stabilize the prices of sell-through titles. But too often the MAP retail price has adversely affected supermarkets' profitability.
Street Dates Studios consider street dates sacrosanct, and they are striving to preserve the concept through various approaches. However, the emergence of too many different street-date policies is causing retail confusion.
Rental Although the video rental business has reached a plateau in the industry, supermarkets are still expanding and growing their rental programs.
Shared Revenue One system that is contributing to the growth of supermarket rental is the shared-revenue, pay-per-transaction approach. Such programs allow supermarkets to expand their video rental inventory while reducing their overall investment.
The Dove Seal The nonprofit Dove Foundation established the Dove Seal, a family seal-of-approval program for the video industry. All retail roundtable participants were involved in the program.