When the weather outside is frightful, hot cereal looks delightful. The category is attracting a lot of attention now from consumers and retailers as winter grips much of the nation. In interviews with nine companies from different markets, SN heard mostly good news and positive expectations for sales of hot cereals through the season. Some operators said they have expanded space allocated for it to accommodate the upturn. The retailers said, however, that other factors besides Jack Frost ...

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