When the weather outside is frightful, hot cereal looks delightful. The category is attracting a lot of attention now from consumers and retailers as winter grips much of the nation. In interviews with nine companies from different markets, SN heard mostly good news and positive expectations for sales of hot cereals through the season. Some operators said they have expanded space allocated for it to accommodate the upturn. The retailers said, however, that other factors besides Jack Frost ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.