CINCINNATI -- Kroger Co. here is rolling out part of the Sundown vitamin line to banner stores in all 11 Kroger Marketing Areas following a yearlong test at three of its KMAs. The retailer will merchandise 127 stockkeeping units including such noncore items as shark cartilage, gingko biloba and grapeseed extract as well as hot products like Saint John's Wort and glucosamine chondroitin, said Jim Airaghi, vice president of special markets for Rexall Sundown, Boca Raton, Fla. "Sundown's just ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.