Frozen breakfast items have been getting the cold shoulder from consumers, most of whom no longer have the time for a sit-down meal. So the category is innovating itself. Products are now tailored to match the mobile lifestyles evident in U.S. households. "Convenience is the biggest factor in any breakfast food because parents are wanting to get their kids off to day care or, soon, off to school so they can go to work themselves," said Tim Cummisky, grocery manager for Highland Park ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.