CHICAGO -- Brand marketers and retailers are now working together to increase sales by using household-specific purchase data, said an electronic marketing executive. "There are a few industry leaders who have taken new technology and the spirit of cooperation to a higher level," said Jim Keller, senior vice president of business development at DCI Cardmarketing, Manasquan, N.J. "Retailers are learning how to focus on customer needs, and are making sure they hang on to their valuable ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.