HICAGO - Supermarkets are not doing enough to make consumers aware that they sell housewares products, said A.J. Riedel, senior partner, Riedel Marketing Group, Phoenix, after a presentation at the International Home and Housewares Show here this month. Riedel coordinates the HomeTrend Influentials Panel, also known as HIPsters, for the International Housewares Association, Rosemont, Ill. When Riedel asked a HIPster panel of consumers where they think first to buy housewares, they seldom ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.