HOUSTON -- Supermarkets in this area were the clear leaders in merchandising, promotion and pricing on the Feb. 28 release of Disney's "Pocahontas." About half the chains surveyed by SN in the Houston area were at the $16.95 minimum advertised price set by the studio. Only one retailer, the Auchan Hypermarket, was priced significantly below MAP, at $15.96. Even Sam's Club, which usually comes a solid increment below the other retailers, priced "Pocahontas" only a few cents lower at $16.75. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.