Do American supermarket chains truly understand the requirements of ethnic shoppers? A study unveiled this fall by Thomas Opinion Research, Woodbridge, Va., provided some interesting feedback about the Hispanic market, which is one of the biggest ethnic segments in the country. It found that while most Hispanics do their primary shopping at American-style chain supermarkets, only a third of the group strongly agrees that these supermarkets understand their needs. That result indicates that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.