We're all familiar with the concept of channel blurring: the phenomenon marked by the seeming propensity of every trade channel to find a way to sell food. It's becoming increasingly evident that there's something similar, albeit unrelated, going on with products. To coin a term, maybe it could be called "function blurring." The idea is that consumers are increasingly moving from a rudimentary outlook concerning the food and nonfood products they purchase -- specifically that products are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.