Video games are no longer just an alternative product area. They have arrived as a full-fledged category within video rental departments. The video game category is "the future. It's the second most important area of the video department next to new releases," said Kirk Mueldener, video distribution manager at Hy-Vee Food Stores, Chariton, Iowa. "We recently made a decision to get into games a little bit heavier than we were. So we hope that we will see some gains," said Sharon Stagner, ...

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