We've all heard the forecasts that health marketing will be a gold mine for retailers as the population ages. But things are rarely that simple. Two new studies emerged this month that are sure to baffle even the most health-conscious consumers. They were conducted by The Women's Health Initiative of the National Institutes of Health and received major exposure in the general media. Each study involved women ages 50 to 79 and produced findings that seemed to overturn widespread beliefs. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.