HOW SOME CHAINS ARE FIGHTING BACK

Dos Filename %%s6n18&a.arc%%r for pet food sales, and supermarkets are following a number of strategies to tussle with competitive formats. Some examples: Carrying more top-of-the-line dog foods and fancier treats.-- Rainbow Foods, Hopkins, Minn.Going with bigger sizes, operating bulk sections in stores, taking smaller margins on most pet products.-- Harvest Foods, Little Rock, Ark.Putting many pet

Feb 07, 1994

Dos Filename %%s6n18&a.arc%%

r for pet food sales, and supermarkets are following a number of strategies to tussle with competitive formats. Some examples: · Carrying more top-of-the-line dog foods and fancier treats.

-- Rainbow Foods, Hopkins, Minn.

Going with bigger sizes, operating bulk sections in stores, taking smaller margins on most pet products.

-- Harvest Foods, Little Rock, Ark.

Putting many pet food items on everyday low pricing, carrying more club-size items, putting more emphasis on treats, adding a private-label line.

HOW SOME CHAINS ARE FIGHTING BACK

Dos Filename %%s6n18&a.arc%%

-- Rainbow Foods, Hopkins, Minn.

-- Harvest Foods, Little Rock, Ark.

-- Big Y Foods, Springfield, Mass.

Adding many upscale, higher-margin items.

-- Melmarkets Foodtown, Garden City, N.Y.

Boosting the mix of pet supplies and impulse-oriented snack items.

-- Supervalu's Pittsburgh division, New Stanton, Pa.