The Easter Bunny has come and gone, and that can mean only one thing for retailers -- Easter candy profits. National Confectioners Association, MacLean, Va., estimates $1.7 billion was generated this season in Easter candy sales. More than 60 million chocolate bunnies were made for the holiday, according to NCA, to nestle among 15 billion jelly beans and more than 600 million marshmallow chicks and rabbits. Retailers told SN that profits were sweet in 1999. Fresh Encounter, a chain of 28 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.