Grahams, Lucky Charms and Trix. t that the price cuts would take effect May 2, but then quickly rolled that back to April 11, saying it was nudged into it sooner by wholesalers, retailers and consumers. "The practice of pricing up and discounting back has become more and more inefficient for manufacturers and retailers, and burdensome for consumers," said Steve Sanger, president of General Mills. "It just doesn't make sense." But whether it makes sense or not, consumers and retailers also ...

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