DES MOINES, Iowa -- Nearly a year after Hy-Vee Food Stores installed a drive-through window in a unit on the south side of town, the chain is renewing its commitment to making the experiment work. Cents-off coupons, direct-mail ads, a blitz of radio spot ads, 99-cent kids meals and free newspapers with a meal, have all been enlisted to help punch up business at the drive-through window. And Hy-Vee, based in West Des Moines, is in the process of hiring a full-time manager who will be ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.